Peter Ubel, M.D.
Free Market Madness:
Why Human Nature is at Odds with Economics--and Why it Matters
Harvard Business School Press, 2009
You're Stronger Than You Think:
Tapping into the Secrets of Emotionally Resilient People
McGraw Hill, 2006
Peter A. Ubel, M.D., is Professor of Medicine and Professor of Psychology at the University of Michigan, a primary care physician at the Ann Arbor Veterans Affairs Medical Center, Associate Director of the Michigan Robert Wood Johnson Clinical Scholars Program, and Director of the Center for Behavioral and Decision Sciences in Medicine at the University of Michigan (formerly the Program for Improving Health Care Decisions). His research explores controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. He uses the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care rationing. He is currently Principal Investigator of 4 RO1s from the NIH. Dr. Ubel has won many research awards, including a Presidential Early Career Award for Scientists and Engineers from President Clinton in 2000. He has written over 100 scientific articles, and his research has been widely reported on in the popular media. He is author of Pricing Life: Why it is time for health care rationing (MIT Press, 2000), and is currently writing a book on emotional resilience and the lessons of adversity.
